Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

Tuesday, December 20, 2011

Rishad Tobaccowala on Strategy

In case you missed his blogpost from the past weekend, @rishadt offered a characteristically pointed and instructive definition of strategy -- three words, to be exact -- that he then very usefully annotated.

http://rishadt.wordpress.com

(For those who don't know Rishad, he serves as the Chief Innovation and Strategy Officer at VivaKi - which draws together the digital and media assets of the Publicis Groupe - and is among the few who actually deserve the overused title of thought leader in the marketing and creative communication space.)